Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.
Yes _______ No ___X____Osasco, São Paulo, Brazil, July 26th, 2005
Securities and Exchange CommissionRef.: Bradesco and Leader Magazine create Partnership for Leader Cards
Dear Sirs,
Banco Bradesco S.A. (Bradesco) and União de Lojas Leader S.A. (Leader Magazine), a retailer mainly operating in the markets of Rio de Janeiro and Espírito Santo states, announce the creation of a partnership for the management of Leadercard, one of the five largest “Private Label” credit card companies in Brazil.
Leadercard has a portfolio of 2.3 million “Private Label” cards, with sales in the first half of 2005 of nearly R$151 million.
In addition, the partners agreed the start up of a financing company, subject to the Central Bank of Brazil’s approval. Leadercard’s client portfolio will be its core business. Bradesco and Leader Group will have equal equity participation in this operation.
Besides increasing the card base of Leadercard, with respective higher sales, the partnership will provide Leader’s clients with the opportunity to access banking products and services offered by Bradesco, such as, insurance, private pension plans, consortium purchase plans, savings bonds, personal loan, bills collection and other activities inherent to the banking correspondent operation.
| Cordially, | |
| Banco Bradesco S.A. | |
| José Luiz Acar Pedro | |
| Executive Vice President and | |
| Investor Relations Director | |
|
BANCO BRADESCO S.A.
| ||
| By: |
/S/
José Luiz Acar Pedro
| |
|
José Luiz Acar Pedro
Executive Vice President and Investor Relations Director | ||
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