================================================================================ UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 13F Form 13F COVER PAGE Report for the Calendar Year or Quarter Ended: September 30, 2012 Check here if Amendment [ ]; Amendment Number: ________________________________ This Amendment (Check only one.): [ ] is a restatement [ ] adds new holdings entries Institutional Investment Manager Filing This Report: Name: Manulife Financial Corporation Address: 200 Bloor Street East - NT Main Toronto, Ontario, Canada M4W 1E5 Form 13F File Number: 028-11519 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Kenneth Pogrin Title: Attorney in Fact Phone: (416) 852-3758 Kenneth Pogrin* Toronto, Ontario, Canada October 18, 2012 ----------------- -------------------------- ----------------- [Signature] [City, State] [Date] * Signed pursuant to a Power of Attorney dated January 17, 2008 included as an Exhibit to Schedule 13G filed with the Securities and Exchange Commission by Manulife Financial Corporation on January 24, 2008. Report Type (check only one.): [ ] 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report. [X] 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s). [ ] 13F COMBINATION REPORT. (Check here if a portion of the holdings for this report manager are reported in this report and a portion are reported by other reporting manager(s). List of Other Managers Reporting for this Manager: Form 13F File Number Name 028-04428 The Manufacturers Life Insurance Company 028-10490 Manulife Asset Management (North America) Limited 028-03983 John Hancock Life Insurance Company (U.S.A.) 028-03673 Manulife Asset Management (US) LLC 028-14594 Manulife Asset Management (Europe) Ltd 028-11524 Manulife Asset Management Limited 028-15006 Manulife Asset Management (Hong Kong) Limited ================================================================================