Edgar Filing: MATTEL INC /DE/

Definitive Additional Materials

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

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Mattel, Inc.

(Name of Registrant as Specified In Its Charter)

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*** Exercise Your Right to Vote ***

Important Notice Regarding the Availability of Proxy Materials for the

Shareholder Meeting to Be Held on May 13, 2011.


MATTEL, INC.		Meeting Information
		Meeting Type: Annual Meeting
		For holders as of: March 18, 2011
		Date: May 13, 2011 Time: 9:00 AM
		Location: The Manhattan Beach Marriott
		1400 Parkview Avenue
MATTEL, INC. 333 CONTINENTAL BLVD. EL SEGUNDO, CA 90245-5012		Manhattan Beach, CA 90266
		You are receiving this communication because you hold shares in the above named company.
		This is not a ballot. You cannot use this notice to vote these shares. This communication presents only an overview of the more complete proxy materials that are available to you on the Internet. You may view the proxy materials online at www.proxyvote.com or easily request a paper copy (see reverse side).
		We encourage you to access and review all of the important information contained in the proxy materials before voting.
		See the reverse side of this notice to obtain proxy materials and voting instructions.

M29889-P07796


— Before You Vote —

How to Access the Proxy Materials

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NOTICE AND PROXY STATEMENT ANNUAL REPORT ADMISSION POLICY

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— How To Vote —

Please Choose One of the Following Voting Methods


Vote In Person: Mattel stockholder meetings have attendance requirements including, but not limited to, proof of stock
ownership and appropriate photo identification at the meeting. Please check the proxy materials, in particular, the
Admission Policy, for more detailed information. At the meeting, you will need to request a ballot to vote these shares.
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Vote By Mail: You can vote by mail by requesting a paper copy of the materials, which will include a proxy card.

M29890-P07796


Voting Items

The Board of Directors recommends a vote “FOR” all nominees listed. 1. Election of Directors.
Nominees:				The Board of Directors recommends a vote “FOR” Proposal 2.
1a. Michael J. Dolan				2. Advisory vote to approve executive compensation, as described in the Mattel, Inc. Proxy Statement.
1b. Robert A. Eckert				The Board of Directors recommends a vote for “1 YEAR” on Proposal 3.
1c. Dr. Frances D. Fergusson				3. Advisory vote on the frequency of future advisory votes on executive compensation every 1, 2 or 3 years, as indicated.
1d. Tully M. Friedman
1e. Dominic Ng				The Board of Directors recommends a vote “FOR” Proposals 4 and 5.
1f. Vasant M. Prabhu 1g. Dr. Andrea L. Rich				4. Approval of amendments to Mattel, Inc. Bylaws regarding special stockholder meetings.
1f. Vasant M. Prabhu 1g. Dr. Andrea L. Rich				5. Ratification of the selection of PricewaterhouseCoopers LLP as Mattel, Inc.’s independent registered public accounting firm for the year ending December 31, 2011.
1h. Dean A. Scarborough 1i. Christopher A. Sinclair
1h. Dean A. Scarborough 1i. Christopher A. Sinclair				NOTE: Such other business as may properly come before the meeting or any adjournment thereof.
1j. G. Craig Sullivan
1k. Kathy Brittain White

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