FORM 3

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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(Print or Type Responses)

1. Name and Address of Reporting Person *   WILLIAMS JEFFREY E 2. Date of Event Requiring Statement (Month/Day/Year) 07/07/2010 3. Issuer Name and Ticker or Trading Symbol APPLE INC [AAPL] (Last) (First) (Middle) 1 INFINITE LOOP 4. Relationship of Reporting Person(s) to Issuer (Check all applicable) _____ Director _____ 10% Owner __X__ Officer (give title below) _____ Other (specify below) Senior Vice President 5. If Amendment, Date Original Filed(Month/Day/Year) (Street) CUPERTINO, CA 95014 6. Individual or Joint/Group Filing(Check Applicable Line) _X_ Form filed by One Reporting Person ___ Form filed by More than One Reporting Person (City) (State) (Zip) Table I - Non-Derivative Securities Beneficially Owned

1.Title of Security (Instr. 4) 2. Amount of Securities Beneficially Owned (Instr. 4) 3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 4. Nature of Indirect Beneficial Ownership (Instr. 5) Common Stock 47,308 D Â

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.			SEC 1473 (7-02)
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Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)

1. Title of Derivative Security (Instr. 4)	2. Date Exercisable and Expiration Date (Month/Day/Year)		3. Title and Amount of Securities Underlying Derivative Security (Instr. 4)		4. Conversion or Exercise Price of Derivative Security	5. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 5)	6. Nature of Indirect Beneficial Ownership (Instr. 5)
	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Employee Stock Option	  (1)	08/30/2012	Common Stock	40,000	$ 46.57	D	Â
Restricted Stock Units	  (2)	  (2)	Common Stock	10,000	$ (3)	D	Â
Restricted Stock Units	  (4)	  (4)	Common Stock	20,000	$ (3)	D	Â
Restricted Stock Units	  (5)	  (5)	Common Stock	18,750	$ (3)	D	Â
Restricted Stock Units	  (6)	  (6)	Common Stock	26,250	$ (3)	D	Â

Reporting Owners

Reporting Owner Name / Address	Relationships
	Director	10% Owner	Officer	Other
WILLIAMS JEFFREY E 1 INFINITE LOOP CUPERTINO, CA 95014	Â	Â	  Senior Vice President	Â

Signatures

/s/ Jeffrey E. Williams		07/19/2010
**Signature of Reporting Person		Date

Explanation of Responses:

*	If the form is filed by more than one reporting person, see Instruction 5(b)(v).
**	Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1)	This Employee Stock Option was granted 8/30/2005 and vests over a four-year period at 6.25% per quarter.
(2)	This RSU award was granted 12/12/2006 and vests 25% on each of the first four anniversaries of the grant date.
(3)	Each restricted stock unit represents the right to receive, at settlement, one (1) share of common stock.
(4)	This RSU award was granted 10/18/2007 and vests 25% on each of the first four anniversaries of the grant date.
(5)	This RSU award was granted 10/12/2008 and vests 12.5% in semi-annual installments over a four-year period.
(6)	This RSU award was granted 9/26/2009 and vests 12.5% in semi-annual installments over a four-year period.

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