UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-Q

                QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

                  For the quarterly period ended June 30, 2008

                         COMMISSION FILE NUMBER 0-28720

                                   PAID, INC.
             (Exact Name of Registrant as Specified in its Charter)

DELAWARE                                                 73-1479833
(State or Other Jurisdiction of                          (I.R.S. Employer
Incorporation or Organization)                           Identification No.)

                4 Brussels Street, Worcester, Massachusetts 01610
               (Address of Principal Executive Offices) (Zip Code)

                                 (508) 791-6710
              (Registrant's Telephone Number, Including Area Code)

      Indicate by check mark whether the registrant: (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.

                                 Yes |X|         No |_|

      Indicate by check mark whether the registrant is a large accelerated
filer, an accelerated filer, a non-accelerated filer, or a smaller reporting
company. See the definitions of "large accelerated filer", "accelerated filer",
and "smaller reporting company" in Rule 12b-2 of the Exchange Act. (Check one):

Large accelerated filer |_|             Accelerated Filer |X|

Non-accelerated filer   |_|             Smaller reporting company |_|
(Do not check if a smaller reporting company)

      Indicate by check mark whether the registrant is a shell company (as
defined in Rule 12b-2 of the Exchange Act). Yes |_| No |X|

      As of August 5, 2008, the issuer had outstanding 239,557,727 shares of its
Common Stock, par value $.001 per share.



                                   Paid, Inc.
                                 and Subsidiary
                                    Form 10-Q
                For the Three and Six Months ended June 30, 2008

                                TABLE OF CONTENTS


                                                                                
Part I - Financial Information

     Item 1. Financial Statements

                 Consolidated Balance Sheets
                 June 30, 2008 (unaudited) and December 31, 2007.......................3

                 Consolidated Statements of Operations
                 Three and Six months ended June 30, 2008 and
                 2007 (unaudited)......................................................4

                 Consolidated Statements of Cash Flows
                 Six months ended June 30, 2008 and
                 2007 (unaudited)......................................................5

                 Consolidated Statements of Changes in Shareholders' Equity
                 Six months ended June 30, 2008
                 (unaudited)...........................................................6

                 Notes to Consolidated Financial Statements
                 Six months ended June 30, 2008 and 2007............................7-16

     Item 2. Management's Discussion and Analysis of Financial Condition and
             Results of Operations....................................................17

     Item 3. Quantitative and Qualitative Disclosures About Market Risk...............21

     Item 4. Controls and Procedures..................................................21

Part II - Other Information

    Item 1.  Legal Proceedings........................................................22

    Item 1A. Risk Factors.............................................................23

    Item 2.  Unregistered Sales of Equity Securities and Use of Proceeds .............23

    Item 3.  Defaults Upon Senior Securities..........................................23

    Item 4.  Submission of Matters to a Vote of Security Holders......................23

    Item 5.  Other Information .......................................................23

    Item 6.  Exhibits ................................................................23

    Signatures........................................................................24



                                     - 2 -


                         PART I - FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS

                            PAID, INC. AND SUBSIDIARY
                           CONSOLIDATED BALANCE SHEETS



                                                                  June 30,         December 31,
                                   ASSETS                           2008               2007
                                                                    ----               ----
                                                                (unaudited)         (audited)
                                                                            
Current assets:
       Cash and cash equivalents                               $    157,182       $    264,811
       Accounts receivable                                          228,792                 --
       Inventories, net                                           1,243,570          1,195,689
       Prepaid expenses and other current assets                    238,794            185,553
       Due from employees                                            42,583             39,362
                                                               ------------       ------------

                          Total current assets                    1,910,921          1,685,415

Property and equipment, net                                          42,881             74,338
Intangible asset, net                                                10,358             10,828
                                                               ------------       ------------

Total assets                                                   $  1,964,160       $  1,770,581
                                                               ============       ============

                     LIABILITIES AND SHAREHOLDERS' EQUITY

Current liabilities:
       Loans payable                                           $    425,747       $         --
       Accounts payable                                             375,185            272,476
       Accrued expenses                                             517,054            380,276
       Deferred revenues                                            128,298            109,500
                                                               ------------       ------------

                          Total current liabilities               1,446,284            762,252
                                                               ------------       ------------

Commitments and contingencies

Shareholders' equity:
       Common stock, $.001 par value, 350,000,000 shares
         authorized; 238,766,648 and 234,636,742 shares
         issued and outstanding at June 30, 2008 and
         December 31, 2007, respectively                            238,767            234,637
       Additional paid-in capital                                33,413,984         32,083,880
       Accumulated deficit                                      (33,134,875)       (31,310,188)
                                                               ------------       ------------

                          Total shareholders' equity                517,876          1,008,329
                                                               ------------       ------------

Total liabilities and shareholders' equity                     $  1,964,160       $  1,770,581
                                                               ============       ============


           See accompanying notes to consolidated financial statements


                                     - 3 -


                            PAID, INC. AND SUBSIDIARY
                      CONSOLIDATED STATEMENTS OF OPERATIONS
                                   (Unaudited)



                                                         Three months        Three months        Six months           Six months
                                                          ended June          ended June         ended June           ended June
                                                           30, 2008            30, 2007           30, 2008             30, 2007
                                                        -------------       -------------       -------------       -------------
                                                                                                        
Revenues                                                $     725,456       $     843,945       $     979,428       $   1,312,366

Cost of revenues                                              360,352             516,780             447,141             704,172
                                                        -------------       -------------       -------------       -------------

Gross profit                                                  365,104             327,165             532,287             608,194
                                                        -------------       -------------       -------------       -------------

Operating expenses:
     Selling, general, and administrative expenses          1,129,536             650,503           2,070,218           1,750,616
     Web site development costs                               172,158              95,683             260,386             193,978
                                                        -------------       -------------       -------------       -------------

        Total operating expenses                            1,301,694             746,186           2,330,604           1,944,594
                                                        -------------       -------------       -------------       -------------

Loss from operations                                         (936,590)           (419,021)         (1,798,317)         (1,336,400)
                                                        -------------       -------------       -------------       -------------

Other income (expense):
     Interest expense                                         (27,146)             (2,076)            (27,146)             (4,339)
     Other income                                                 196               3,909                 776               6,302
                                                        -------------       -------------       -------------       -------------

        Total other income (expense), net                     (26,950)              1,833             (26,370)              1,963
                                                        -------------       -------------       -------------       -------------

Loss before income taxes                                     (963,540)           (417,188)         (1,824,687)         (1,334,437)

Provision for income taxes                                         --                  --                  --                  --
                                                        -------------       -------------       -------------       -------------

Net income (loss)                                            (963,540)      $    (417,188)      $  (1,824,687)      $  (1,334,437)
                                                        =============       =============       =============       =============

Loss per share - basic and diluted                      $       (0.00)      $       (0.00)      $       (0.01)      $       (0.01)
                                                        =============       =============       =============       =============

     Weighted average shares - basic and diluted          237,507,225         225,722,300         236,257,646         224,119,103
                                                        =============       =============       =============       =============


           See accompanying notes to consolidated financial statements


                                     - 4 -


                            PAID, INC. AND SUBSIDIARY
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                        FOR THE SIX MONTHS ENDED JUNE 30,
                                   (Unaudited)



                                                                    2008             2007
                                                                    ----             ----
                                                                           
Operating activities:
     Net loss                                                  $(1,824,687)      $(1,334,437)
     Adjustments to reconcile net loss to net
      cash used in operating activities:
         Depreciation and amortization                              43,293            65,722
         Bad Debt                                                       --               250
        Share based compensation                                   227,000                --
        Amortization of debt discount                               14,146                --
         Intrinsic value of stock options awarded to
            professionals and consultants in payment
            of fees for services provided                          829,314           702,399
         Intrinsic value of stock options awarded to
            employees in payment of compensation                    35,307           145,230
         Changes in assets and liabilities:
           Accounts receivable                                    (228,792)          (26,003)
           Inventories, net                                        (47,881)          (12,946)
           Deferred expenses                                        (1,650)         (112,339)
           Prepaid expense and other current assets                (54,812)         (142,364)
           Accounts payable                                        102,709           (45,651)
           Accrued expenses                                        136,778          (134,115)
           Deferred revenue                                         18,798           453,767
                                                               -----------       -----------

              Net cash used in operating activities               (750,477)         (440,487)
                                                               -----------       -----------

Investing activities:
     Property and equipment additions                              (11,366)           (3,247)
                                                               -----------       -----------

Financing activities:
     Net proceeds (repayments) of notes and loans payable          500,000           (18,000)
     Proceeds from assignment of call options                      123,464            15,538
     Proceeds from exercise of stock options                        30,750                --
     Proceeds from sale of common stock                                 --           763,400
                                                               -----------       -----------

              Net cash provided by financing activities            654,214           760,938
                                                               -----------       -----------

Net (decrease) increase in cash and cash equivalents              (107,629)          317,204

Cash and cash equivalents, beginning                               264,811           138,326
                                                               -----------       -----------

Cash and cash equivalents, ending                              $   157,182       $   455,530
                                                               ===========       ===========

                      SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION

Cash paid during the period for:

     Income taxes                                              $     2,453       $        --
                                                               ===========       ===========

     Interest                                                  $        --       $     1,121
                                                               ===========       ===========


           See accompanying notes to consolidated financial statements


                                     - 5 -


                            PAID, INC. AND SUBSIDIARY
            CONSOLIDATED STATEMENT OF CHANGES IN SHAREHOLDERS' EQUITY
                     FOR THE SIX MONTHS ENDED JUNE 30, 2008
                                   (Unaudited)


                                                                   Common stock         Additional
                                                             -----------------------      Paid-in      Accumulated
                                                               Shares        Amount       Capital         Deficit           Total
                                                             -----------    --------    -----------    ------------     -----------
                                                                                                         
Balance, December 31, 2007                                   234,636,742    $234,637    $32,083,880    $(31,310,188)    $ 1,008,329

Issuance of common stock pursuant to exercise of stock
  options granted to employees for services                      146,479         146         35,161              --          35,307

Issuance of common stock pursuant to exercise of stock
  options granted to professionals and consultants             3,233,427       3,234        826,080              --         829,314

Proceeds from assignment of call options                              --          --        123,464              --         123,464

Options exercised                                                750,000         750         30,000              --          30,750

Issuance of warrants in conjunction with loans payable                --          --         88,399              --          88,399

Share based compensation related to issuance of
  incentive stock options                                             --          --        227,000              --         227,000

Net loss                                                              --          --             --      (1,824,687)     (1,824,687)
                                                             -----------    --------    -----------    ------------     -----------

Balance, June 30, 2008                                       238,766,648    $238,767    $33,413,984    $(33,134,875)    $   517,876
                                                             ===========    ========    ===========    ============     ===========


           See accompanying notes to consolidated financial statements


                                     - 6 -


                            PAID, INC. AND SUBSIDIARY
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             JUNE 30, 2008 AND 2007

Note 1. Organization and Significant Accounting Policies

Paid, Inc. and subsidiary (the "Company") provides businesses and clients with
marketing, management, merchandising, auction management, website hosting, and
authentication and consignment services for the entertainment, sports and
collectible industries. The Company offers celebrities, musical artists and
athletes official web sites and fan-club services including e-commerce, VIP
ticketing, fan club management, fan experiences, storefronts, articles, polls,
message boards, contests, biographies and custom features. The Company also
sells merchandise for celebrities, through official fan websites, on tour or at
retail.

General

The Company has prepared the consolidated financial statements pursuant to the
rules and regulations of the Securities and Exchange Commission (SEC) regarding
interim financial reporting. Accordingly, they do not include all of the
information and footnotes required by accounting principles generally accepted
in the United States of America for complete financial statements and should be
read in conjunction with the Company's audited financial statements included in
the Annual Report on Form 10-KSB for the year ended December 31, 2007.

In the opinion of management, the Company has prepared the accompanying
consolidated financial statements on the same basis as its audited financial
statements, and these financial statements include all adjustments, consisting
only of normal recurring adjustments, necessary for a fair presentation of the
results of the interim periods presented. The operating results for the interim
periods presented are not necessarily indicative of the results expected for the
full year 2008.

Liquidity

The Company's independent registered public accounting firm has issued a going
concern opinion on the Company's consolidated financial statements for the year
ended December 31, 2007. The Company may need an infusion of additional capital
to fund anticipated operating costs over the next 12 months. Management
anticipates growth in revenues and gross profits for the remainder of 2008 from
its celebrity services products and websites, and similar services to other
entities; including memberships, fan experiences and ticketing, appearances,
website development and hosting, and merchandise sales from both existing and
new clients. In addition, our suite of management tools and patented shipping
calculator solutions for small ecommerce enterprises, and web hosting are
expected to increase revenues and result in higher total gross profit. Subject
to the discussion below, management believes that the Company has sufficient
cash resources to fund operations during the next 12 months. These resources
include call options, expiring on May 9, 2009, for approximately 435,000 shares
of common stock, which, once assigned by the Company, can generate between
$72,000 and $231,000 (based solely upon the 52 week high and low closing prices
of the Company's common stock) of cash. In addition, in April 2008 the Company
entered into a financing agreement for up to $2,500,000 of additional financing
and management is exploring opportunities to monetize its recently issued
patent. However, there can be no assurance that all of the financing will be
received, that assignment of the call options can be concluded on reasonably
acceptable terms, or that the Company will be successful in monetizing its
patent. Finally, management is seeking alternative sources of capital to support
operations.


                                     - 7 -


Principles of Consolidation

The accompanying consolidated financial statements include the accounts of Paid,
Inc. and its wholly-owned subsidiary, Rotman Collectibles, Inc. On December 27,
2007 Rotman Collectibles was merged into Paid, Inc. All inter-company balances
and transactions have been eliminated.

Inventories

Inventories consist of collectible merchandise for sale and are stated at the
lower of average cost or market on a first-in, first-out (FIFO) method. When a
purchase contains multiple copies of the same item, they are stated at average
cost.

On a periodic basis management reviews inventories on hand to ascertain if any
is slow moving or obsolete. In connection with this review, at both June 30,
2008 and December 31, 2007 the Company provided for reserves totaling $325,000.

Website Development Costs

The Company accounts for website development costs in accordance with the
provisions of EITF 00-2, "Accounting for Web Site Development Costs", which
requires that costs incurred in planning, maintaining, and operating stages that
do not add functionality to the site be charged to operations as incurred.
External costs incurred in the site application and infrastructure development
stage and graphic development are capitalized. Such capitalized costs are
included in "Property and equipment."

Revenue Recognition

The Company generates revenue from sales of fan experiences, from fan club
membership fees, from sales of its purchased inventories, and from web hosting
services.

Fan experiences sales include experiences at concerts and other events conducted
by performing artists and/or tickets. Revenues associated with these fan
experiences are reported gross following the criteria of EITF 99-19, "Reporting
Revenue Gross as a Principal versus Net as an Agent", and are deferred until the
related event has been concluded, at which time the revenues and related direct
costs are recognized.

Fan club membership fees are recognized ratably over the term of the related
membership, generally one year.

For sales of merchandise owned and warehoused by the Company, the Company is
responsible for conducting the sale, billing the customer, shipping the
merchandise to the customer, processing customer returns and collecting accounts
receivable. The Company recognizes revenue upon verification of the credit card
transaction and shipment of the merchandise, discharging all obligations of the
Company with respect to the transaction.

The Company provides web hosting services in conjunction with two types of
arrangements - cash and receipt of publicly recognized autographs on
merchandise. Revenue is recognized on a monthly basis as the services are
provided under both arrangements. The amounts of revenues related to
arrangements settled in other than cash are determined based upon management's
estimate of the fair value of the service provided or the fair value of the
autographs received, depending upon which measure is most reliable.


                                     - 8 -


Advertising Costs

Advertising costs, totaling approximately $27,000 in 2008 and $31,000 in 2007,
are charged to expense when incurred.

Shipping and Handling Fees and Costs

All amounts billed to customers in sales transactions related to shipping and
handling represent revenues earned and are reported as revenues. Costs incurred
by the Company for shipping and handling totaling $41,500 and $57,000 in 2008
and 2007, respectively, are reported as a component of selling, general and
administrative expenses.

Segment Reporting

The Company has determined that it has only one discreet operating segment
consisting of activities surrounding the sale of fan experiences, fan club
memberships, and merchandise associated with its relationships with performing
artists and publicly recognized people.

Concentrations

The Company's financial instruments that are exposed to concentrations of credit
risk consist primarily of cash and cash equivalents. The Company places its cash
and cash equivalents with high credit quality institutions.

Approximately 75% of the Company's revenues for the six months ended June 30,
2008 were generated from fan experiences and sales of merchandise related to two
performing artists, Aerosmith and Return to Forever while approximately 84% of
the Company's revenues for the six months ended June 30, 2007 were generated
from fan experiences and sales of merchandise related to one performing artist,
Aerosmith.

Share Based Compensation

The Company accounts for share-based compensation in accordance with the
provisions of Statement of Financial Accounting Standards (SFAS) 123(R),
Share-Based Payment. Under the provisions of SFAS 123(R), share-based
compensation cost is measured at the grant date, based on the fair value of the
award, and is recognized as an expense over the employee's requisite service
period (generally the vesting period of the equity grant).

The Company estimates the fair value of stock options using the Black-Scholes
valuation model. Key input assumptions used to estimate the fair value of stock
options include the exercise price of the award, the expected option term, the
expected volatility of the Company's stock over the option's expected term, the
risk-free interest rate over the option's expected term, and the Company's
expected annual dividend yield. The Company believes that the valuation
technique and the approach utilized to develop the underlying assumptions are
appropriate in calculating the fair values of the Company's stock options.
Estimates of fair value are not intended to predict actual future events or the
value ultimately realized by persons who receive equity awards.

Earnings Per Common Share

Basic earnings per share represents income available to common stockholders
divided by the weighted-average number of common shares outstanding during the
period. Diluted earnings per share reflects additional common shares that would
have been outstanding if dilutive potential common shares had been issued, as
well as any adjustment to income that would result from the assumed issuance.
Potential


                                     - 9 -


common shares that may be issued by the Company relate to outstanding stock
options and warrants. The number of common shares that would be included in the
calculation of outstanding options and warrants is determined using the treasury
stock method. The assumed conversion of outstanding dilutive stock options and
warrants would increase the shares outstanding but would not require an
adjustment of income as a result of the conversion. Stock options and warrants
applicable to 30,886,054 shares and 27,136,054 shares at June 30, 2008 and 2007,
respectively, have been excluded from the computation of diluted earnings per
share because they were antidilutive. Diluted earnings per share have not been
presented as a result of the Company's net loss for each year.

Fair Value Measurements

On January 1, 2008 the Company adopted the provisions of SFAS No. 157, "Fair
Value Measurements," ("SFAS 157"). SFAS 157 defines fair value, establishes a
framework for measuring fair value in accordance with Generally Accepted
Accounting Principles, and expands disclosures about fair value measurements.
The Statement codifies the definition of fair value as the price that would be
received to sell an asset or paid to transfer a liability in an orderly
transaction between market participants at the measurement date. The standard
clarifies the principle that fair value should be based on the assumptions
market participants would use when pricing the asset or liability and
establishes a fair value hierarchy that prioritizes the information used to
develop those assumptions. Adoption of SFAS 157 had no material impact on the
Company's financial statements for the six months ended June 30, 2008.

On January 1, 2008 the Company adopted the provisions of SFAS No. 159, "The Fair
Value Option for Financial Assets and Financial Liabilities," ("SFAS 159"). SFAS
159 allows an entity the irrevocable option to elect fair value for the initial
and subsequent measurement for certain financial assets and liabilities on a
contract-by-contract basis. Subsequent changes in fair value of these financial
assets and liabilities would be recognized in earnings when they occur. SFAS 159
further establishes certain additional disclosure requirements. Adoption of SFAS
157 had no material impact on the company's financial statements for the six
months ended June 30, 2008.

Recent Accounting Pronouncements

In December 2007, the FASB issued SFAS No. 141(R), "Business Combinations",
which replaces SFAS No. 141. SFAS No. 141(R) establishes principles and
requirements for how an acquirer recognizes and measures in its financial
statements the identifiable assets acquired, the liabilities assumed, any
non-controlling interest in the acquiree and the goodwill acquired. The
Statement also establishes disclosure requirements which will enable users to
evaluate the nature and financial effects of the business combination. SFAS
141(R) is effective for calendar year companies on January 1, 2009. The adoption
of SFAS 141(R) will have an impact on accounting for business combinations once
adopted, but the effect is dependent upon acquisitions at that time.

In December 2007, the FASB issued SFAS No. 160, "Noncontrolling Interests in
Consolidated Financial Statements - an amendment of Accounting Research Bulletin
No. 51", which establishes accounting and reporting standards for ownership
interests in subsidiaries held by parties other than the parent, the amount of
consolidated net income attributable to the parent and to the noncontrolling
interest, changes in a parent's ownership interest and the valuation of retained
non-controlling equity investments when a subsidiary is deconsolidated. The
Statement also establishes reporting requirements that provide sufficient
disclosures that clearly identify and distinguish between the interests of the
parent and the interests of the non-controlling owners. SFAS 160 is effective
for calendar year companies on January 1, 2009. The Company has not determined
the effect that the application of SFAS 160 will have on its consolidated
financial statements.

In December 2007, the SEC issued Staff Accounting Bulletin 110. SAB 110
expresses the views of the staff regarding the use of a "simplified" method, as
discussed in SAB No. 107 ("SAB 107"), in


                                     - 10 -


developing an estimate of expected term of "plain vanilla" share options in
accordance with Statement of Financial Accounting Standards No. 123 (revised
2004). SAB 110 is not expected to have a significant impact on the consolidated
financial statements.

Note 2. Patent

In January 2008, the United States Patent and Trademark Office issued the
Company's patent #7324968 providing the Company with the rights granted to
patent holders, including the ability to seek licenses for patent use and to
protect the patent from infringement. The Company's patent is for the real-time
calculation of shipping costs for items purchased online using a zip code as a
destination location indicator. It includes shipping charge calculations across
multiple carriers and accounts for additional characteristics of the item being
shipped, such as weight, special packaging or handling, and insurance costs.

Note 3. Accrued Expenses

Accrued expenses are comprised of the following:

                                              June 30,             December 31,
                                                2008                  2007
                                                ----                  ----
Interest                                      $ 16,879              $  3,879
Payroll and related costs                      173,662               169,969
Professional and consulting fees               232,769               164,145
Commissions                                     62,000                13,965
Other                                           31,744                28,318
                                              --------              --------
                                              $517,054              $380,276
                                              ========              ========

Note 4. Note Payable

On April 29, 2008 the Company entered into an unsecured $2,500,000 Promissory
Note with Lewis Asset Management ("Lender") that is due on April 29, 2009.
Amounts outstanding bear interest at 15%, and for each $100,000 advanced, Lender
will receive a warrant for 100,000 shares of the Company's common stock. The
warrants are exercisable at $.25 per share and will expire three years from the
date of issue. At June 30, 2008 the balance outstanding under this arrangement
was $500,000 which is presented net of the related unamortized warrant valuation
of $74,253.

The fair value of the warrants was $88,399 estimated at the date of issue using
the Black-Scholes option-pricing model with the following weighted average
assumptions:

                                              2008
                                              ----

           Expected term                      3 years
           Expected volatility                117.00%
           Expected dividends                 None
           Risk free interest rate            3.88%


                                     - 11 -


Note 5. Common Stock

Call Option Agreements

In connection with a May 9, 2005 settlement with Leslie Rotman regarding the
value paid and the value received in a 2001 transaction the Company received a
call option for 2,000,000 shares of the Company's common stock at $.001 per
share. Leslie Rotman is the mother, of Gregory Rotman, President of the Company,
and Richard Rotman, CFO/Vice President/Secretary of the Company. The option is
assignable by the Company and, as most recently amended, expires on May 9, 2009.

As of June 30, 2008 the Company had assigned options to purchase a total of
1,565,000 shares of stock from Leslie Rotman to certain individuals in exchange
for $567,734. The Company assigned 340,000 and 50,000 during the six months
ended June 30, 2008 and 2007 in exchange for $123,464 and $15,538, respectively.
The proceeds from the assignments of these options were added to additional paid
in capital of the Company. At June 30, 2008, 435,000 call options remain
outstanding.

Warrants

During the year ended December 31, 2005, the Company entered into an Agreement
and sold a warrant to purchase common stock ("Warrant") to an investor. The
investor paid the Company $50,000 as a deposit ("Deposit") for the right to
acquire up to 2,000,000 shares of unregistered common stock at any time within
one year of the Agreement at $.15 per share. During 2006 the expiration date of
the Warrant was extended to June 1, 2008 upon receipt of an additional $50,000
payment. On June 1, 2008, the expiration date of the warrant was extended to
June 30, 2009 pending receipt of an additional $10,000 deposit. If exercised,
all deposits totaling $110,000 will be applied as partial payment of the
exercise price. If the Warrants are not exercised by June 1, 2009 the deposits
will be forfeited. The deposits have been recorded in Additional Paid in Capital
as received.

Share-based Incentive Plans

Stock Option Plans

At June 30, 2008, the Company had a number of stock option plans that include
both incentive and non-qualified options to be granted to certain eligible
employees, non-employee directors, or consultants of the Company.

The 1999 Plan ("1999 Plan") provides for the award of non-qualified options for
up to 1,000,000 shares. The maximum number of shares currently reserved for
issuance is 492,000 shares. The options granted have ten-year contractual terms
and vested either immediately or annually over a five-year term. There were no
options granted under this plan during 2008 and 2007 and at both June 30, 2008
and December 31, 2007 there were 37,000 options outstanding with a weighted
average exercise price of $1.625.

In July 1999, the Company's Board of Directors adopted, subject to stockholders'
approval, the 1999 Omnibus Share Plan (the "Omnibus Plan") that provides for
both incentive and non-qualified stock options, stock appreciation rights and
other awards to directors, officers, and employees of the Company to purchase or
receive up to 1,000,000 shares of the Company's stock. A committee of the Board
of Directors ("Committee") establishes the option price at the time each option
is granted, which price may, in the discretion of the Committee, be less than
100% of the fair market value of the shares on the date of the grant. Any
options granted will have a maximum term of ten years and will be exercisable
during a period as specified by the Committee. No options have ever been granted
under the Omnibus Plan.

The 2002 Plan ("2002 Plan") provides for the award of qualified and
non-qualified options for up to 30,000,000 shares. As of June 30, 2008 there are
no shares currently reserved for issuance. The options


                                     - 12 -


granted have ten-year contractual terms and vested either immediately or over a
four-year term. Information with respect to stock options granted under the
above plans is as follows:



                                                                          Weighted
                                                                      average exercise
                                                   Number of shares    price per share
                                                   ----------------    ---------------
                                                                    
      Options outstanding at December 31, 2007         24,000,000         $.041
             Granted                                    5,000,000         $.415
             Exercised                                   (750,000)         .041
                                                       ----------
      Options outstanding at June 30, 2008             28,250,000         $.107
                                                       ==========


The grant date fair value of the Company's 2008 option grants was $1,815,000
estimated at the date of grant using the Black-Scholes option-pricing model with
the following weighted average assumptions:

                                                                  2008
                                                                  ----

       Expected term (based upon historical experience)         6 years
       Expected volatility                                      120.38%
       Expected dividends                                         None
       Risk free interest rate                                   3.75%

The incremental fair value calculated using the above assumptions over the
intrinsic value was determined to be $1,815,000 which is being amortized over
the four year vesting period of the grant resulting in $227,000 being charged to
operations during the six months ended June 30, 2008.

On February 1, 2001 the Company adopted the 2001 Non-Qualified Stock Option Plan
(the "2001 Plan") and has filed Registration Statements on Form S-8 to register
90,000,000 shares of its common stock. Under the 2001 Plan, employees and
consultants may elect to receive their gross compensation in the form of
options, exercisable at $.001 per share, to acquire the number of shares of the
Company's common stock equal to their gross compensation divided by the fair
value of the stock on the date of grant. Information with respect to stock
options granted under the above plans is as follows:



                                                                             Weighted
                                                                         average exercise
                                                    Number of shares     price per share
                                                    ----------------     ---------------
                                                                     
      Options outstanding at December 31, 2007              99,054         $     .001
                  Granted                                3,379,906               .001
                  Exercised                             (3,379,906)              .001
                                                        ----------
      Options outstanding at June 30, 2008                  99,054         $     .001
                                                        ==========


A summary of the awards granted under this plan during the six months ended June
30, 2008 and 2007 is as follows:


                                     - 13 -


                                                       Number of       Intrinsic
                                                         Shares          Value
                                                         ------          -----

                                                                   2008
                                                                   ----

      Employee payroll                                    146,479       $ 35,308
      Consulting and professional fees                  3,233,427        622,314
                                                        ---------       --------
      Total                                             3,379,906       $657,622
                                                        =========       ========
                                                                   2007
                                                                   ----

      Employee payroll                                    464,348       $145,230
      Consulting and professional fees                  3,799,477        712,399
                                                        ---------       --------
      Total                                             4,263,825       $857,629
                                                        =========       ========

At June 30, 2008 the maximum number of shares reserved for issuance was
3,986,900 shares. The options granted have ten-year contractual terms and vest
immediately.

The fair value of the Company's 2008 and 2007 option grants was estimated at the
date of grant using the Black-Scholes option-pricing model with the following
weighted average assumptions:

                                                           2008           2007
                                                           ----           ----

Expected term (based upon historical experience)          <1 week        <1 week
Expected volatility                                       116.73%        118.48%
Expected dividends                                         None           None
Risk free interest rate                                    3.82%           4%

The incremental fair value calculated using the above assumptions over the
intrinsic value was determined to be immaterial and no related additional share
based compensation has been recorded.

All but 5,000,000 options outstanding at June 30, 2008 are fully vested and
exercisable. Information pertaining to options outstanding at June 30, 2008 is
as follows:

                             Options Outstanding

                                           Weighted Average         Aggregate
                         Number of            Remaining            Intrinsic
   Exercise Prices         Shares         Contractual Life           Value
   ---------------         ------         ----------------           -----
        $1.62                37,000              1.00                       --
         .001                99,054              6.25              $    24,665
         .041            23,250,000              4.25                4,859,250
         .415             5,000,000              9.50                       --
                         ----------
                         28,386,054
                         ==========

The total intrinsic value of options exercised during the six months ended June
30, 2008 under all plans was $167,000 in exchange for $30,750 of cash.


                                     - 14 -


Note 6. Income Taxes

On January 1, 2007, the Company adopted the provisions of Financial Accounting
Standards Board Interpretation No. 48 "Accounting for the Uncertainty in Income
Taxes - an interpretation of FASB Statement No. 109 ("FIN No. 48"). FIN No. 48
requires that the impact of tax positions be recognized in the financial
statements if they are more likely than not of being sustained based upon the
technical merits of the position. The Company has a valuation allowance against
the full amount of its net deferred taxes. The Company currently provides a
valuation allowance against deferred taxes when it is more likely than not that
some portion, or all, of its deferred tax assets will not be realized.

The implementation of FIN No. 48 had no impact on the Company's financial
statements due to the valuation allowances that have historically been provided
against all deferred tax assets.

The Company has not been audited by the Internal Revenue Service ("IRS") or any
states in connection with income taxes. The Company files income tax returns in
the U.S. federal jurisdiction and Massachusetts. The periods from 2004-2007
remain open to examination by the IRS and state jurisdictions. The Company
believes it is not subject to any tax risk beyond the preceding discussion. The
Company's policy is to recognize interest and penalties accrued on any
unrecognized tax benefits as a component of income tax expense. As of the date
of adoption of FIN No. 48, the Company did not have any accrued interest or
penalties associated with any unrecognized tax benefits, nor was any significant
interest expense recognized during the six months ended June 30, 2008.

There was no provision for income taxes for the three and six months ended June
30, 2008 and 2007 due to the Company's net operating loss and its valuation
reserve against deferred income taxes.

The difference between the provision for income taxes using amounts computed by
applying the statutory federal income tax rate of 34% and the Company's
effective tax rate is due primarily to the net operating loss incurred by the
Company and the valuation reserve against the Company's deferred tax asset.

The tax effects of significant temporary differences and carry forwards that
give rise to deferred taxes are as follows:

                                                June 30,      December 31,
                                                  2008            2007
                                                  ----            ----
Federal net operating loss carry forwards    $  8,765,000     $ 8,206,000
State net operating loss carry forwards         1,454,000       1,273,000
                                             ------------     -----------
                                               10,219,000       9,479,000
Valuation reserve                             (10,219,000)     (9,479,000)
                                             ------------     -----------
Net deferred tax asset                       $         --     $        --
                                             ============     ===========

The valuation reserve applicable to net deferred tax asset as of June 31, 2008
and December 31, 2007 is due to the likelihood of the deferred tax not to be
utilized.

At June 30, 2008, the Company has federal and state net operating loss carry
forwards of approximately $25,800,000 and $15,300,000, respectively, available
to offset future taxable income. The state carry-forwards will expire
intermittently through 2014, while the federal carry forwards will expire
intermittently through 2029.


                                     - 15 -


Note 7. Related Party Transactions

Steven Rotman is the father, and Leslie Rotman is the mother, of Gregory Rotman,
President of the Company, and Richard Rotman, CFO/Vice President/Secretary of
the Company. The Company entered into a number of transactions over the past two
years with both Steven Rotman and Leslie Rotman. Management believes that these
transactions are fair and reasonable to the Company and no less favorable than
could have been obtained by an unaffiliated third party.

The Company leases facilities, as a tenant at will, from a company in which
Steven Rotman is a shareholder. During each of the six months ended June 30,
2008 and 2007 the Company charged $15,500 to operations under this arrangement.

In December 2001, the Company engaged Steven Rotman to provide consulting
services to the Company. During the six months ended June 30, 2007, the Company
incurred $72,000 of consulting fees paid to Steven Rotman, who elected to
receive this compensation in the form of options under the 2001 Plan.

As of December 31, 2006, the Company owed Steven Rotman $80,000 in principal,
and $40,322 in interest at 8%. Interest expense charged to operations during the
six months ended June 30, 2007 related to this obligation was $3,200. Late in
2007 the Company repaid the $80,000 of principal plus $46,598 of then
outstanding interest through the issuance of 527,488 restricted shares of the
Company's common stock.

Note 8. Commitments and Contingencies

Lease Commitment

The Company leases office facilities in Boston Massachusetts under a five year
lease requiring monthly payments of approximately $5,800, plus increases in real
estate taxes and operating expenses, through April 2011.

Legal Matters

In the normal course of business, the Company periodically becomes involved in
litigation. As of June 30, 2008, in the opinion of management, the Company had
no pending litigation that would have a material adverse effect on the Company's
financial position, results of operations, or cash flows. In Parshall v. Paid,
Inc., Paul L. Parshall filed a lawsuit against the Company in the Court of
Common Pleas of Franklin County, Ohio on October 3, 2006. Mr. Parshall claims to
be the owner of 423,415 shares represented by Stock Certificate Number 01123.
Mr. Parshall was affiliated with a previous transfer agent of the Company. Mr.
Parshall seeks damages equal to the market value of the shares and for any loss
for not recognizing the shares. The Company disputes Mr. Parshall's claims.

According to the Company's transfer agent, the Company's stock records show that
Stock Certificate Number 01123 was cancelled on May 15, 1997. The Company filed
a motion to dismiss based on lack of personal jurisdiction through its Ohio
counsel. The Court of Common Pleas granted the Company's motion to dismiss on
November 7, 2007. Mr. Parshall appealed the decision. On June 26, 2008, the Ohio
Court of Appeals, Tenth Appellate District, Franklin County, Ohio, affirmed the
lower court's decision to dismiss. The Company is not aware of Mr. Parshall's
plans to further pursue this matter.


                                     - 16 -


ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
        OF OPERATIONS.

Forward Looking Statements

This Quarterly Report on Form 10-Q contains certain forward-looking statements
(within the meaning of Section 27A of the Securities Act of 1933 and Section 21E
of the Securities Exchange Act of 1934) regarding the Company and its business,
financial condition, results of operations and prospects. Words such as
"expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates"
and similar expressions or variations of such words are intended to identify
forward-looking statements in this report. Additionally, statements concerning
future matters such as the development of new services, technology enhancements,
purchase of equipment, credit arrangements, possible changes in legislation and
other statements regarding matters that are not historical are forward-looking
statements.

Although forward-looking statements in this quarterly report reflect the good
faith judgment of the Company's management, such statements can only be based on
facts and factors currently known by the Company. Consequently, forward-looking
statements are inherently subject to risks, contingencies and uncertainties, and
actual results and outcomes may differ materially from results and outcomes
discussed in this report. Although the Company believes that its plans,
intentions and expectations reflected in these forward-looking statements are
reasonable; the Company can give no assurance that its plans, intentions or
expectations will be achieved. For a more complete discussion of these risk
factors, see Exhibit 99, "Risk Factors", in the Company's Form 10-KSB for the
fiscal year ended December 31, 2007.

For example, the Company's ability to achieve positive cash flow and to become
profitable may be adversely affected as a result of a number of factors that
could thwart its efforts. These factors include the Company's inability to
successfully implement the Company's business and revenue model, tour or event
cancellations, higher costs than anticipated, the Company's inability to sell
its products and services to a sufficient number of customers, the introduction
of competing products by others, the Company's failure to attract sufficient
interest in and traffic to its sites, the Company's inability to complete
development of its sites, the failure of the Company's operating systems, and
the Company's inability to increase its revenues as rapidly as anticipated. If
the Company is not profitable in the future, it will not be able to continue its
business operations.

Overview

Our primary focus is to provide businesses and clients with marketing,
management, merchandising, auction management, website hosting, and
authentication services for the entertainment, sports and collectible
industries. We offer entertainers and athletes official web sites and fan club
services including e-commerce, VIP ticketing, fan club management, fan
experiences, storefronts, articles, polls, message boards, contests, biographies
and custom features. We also sell merchandise for celebrities, through official
fan websites, on tour or at retail. Our celebrity services proprietary content
management system provides an opportunity for our clients to offer more
information, merchandise and experiences to their customers and communities. We
provide business management tools for online retailers, through AuctionInc,
which utilizes to our patented shipping calculator and automated auction
checkout and order processing system.

Critical Accounting Policies

Our significant accounting policies are more fully described in Note 1 to our
consolidated financial statements included in our Form 10-KSB filed on March 31,
2008. However, certain of our accounting policies are particularly important to
the portrayal of our financial position and results of operations and require
the application of significant judgment by our management; as a result, they are
subject to an


                                     - 17 -


inherent degree of uncertainty. In applying these policies, our management makes
estimates and judgments that affect the reported amounts of assets, liabilities,
revenues and expenses and related disclosures. Those estimates and judgments are
based upon our historical experience, the terms of existing contracts, our
observance of trends in the industry, information that we obtain from our
customers and outside sources, and on various other assumptions that we believe
to be reasonable and appropriate under the circumstances, the results of which
form the basis for making judgments about the carrying values of assets and
liabilities that are not readily apparent from other sources. Actual results may
differ from these estimates under different assumptions or conditions. Our
critical accounting policies include:

Inventories: Inventories are stated at the lower of average cost or market on a
first-in, first-out method. On a periodic basis we review inventories on hand to
ascertain if any is slow moving or obsolete. In connection with this review, we
establish reserves based upon management's experience and assessment of current
product demand. The Company's inventories are comprised of merchandise and
collectibles that relates to performing artists and athletes and valuation of it
is more subjective than with more standard inventories. General economic
conditions, tour schedules of performing artists, and the reputation of the
performing artists/athletes, might make sale or disposition of these inventories
more or less difficult. Any increases in the reserves would cause a decline in
profitability, since such increases are recorded as charges against operations.

Revenue recognition: Certain components of revenues are recognized based upon
estimates of value, since they are received in non-monetary transactions.
Management estimates the amount of revenue based upon its historical experience
in comparable cash transactions or its estimation of the value received,
whichever is more reliable in the circumstances. Variations in the reliability
of these judgments may result in enhancement or impairment of gross margins and
results of operations in future periods.

Results of Operations

Three months ended June 30, 2008 to three months ended June 30, 2007

The following discussion compares the Company's results of operations for the
three months ended June 30, 2008 with those for the three months ended June 30,
2007. The Company's financial statements and notes thereto included elsewhere in
this quarterly report contain detailed information that should be referred to in
conjunction with the following discussion.

Revenues. For the three months ended June 30, 2008, revenues were $725,500, 89%
of which was attributable to sales of fan club memberships, merchandise, and fan
experiences related to tours of performing artists. Sales of the Company's own
product and fees from buyers and sellers represented 8% of revenues. Gross sales
of the Company's own product were $56,500. Fan experience, fan club membership
and related merchandise sales revenues were $644,300. Management anticipates
increases from fan club memberships, merchandise, and fan experiences from
tours, products and services related to several other performing artists during
2008. Performing artists typically do not announce tour plans until two to four
months in advance of the first show. Several performing artists represented by
the Company have announced tours that are scheduled to begin during the third
quarter of 2008. In addition, several celebrities represented by the Company
have announced events for the third and fourth quarters of 2008. Some of these
tours are expected to continue into 2009.

The Company's revenues for the three months ended June 30, 2008 represent a
decrease of approximately $118,500 from the same period in 2007 when revenues
were $843,900. For the three months ended June 30, 2007, sales of the Company's
product were $21,100 or 3% of gross sales and fan club membership and related
merchandise sales revenues were $812,600, 96% of gross revenues.

The main reasons for the decrease in revenues was a $168,300 decrease related to
the tours of performing artists, but was offset by higher sales of Company owned
product of approximately $35,300 from the


                                     - 18 -


same period in 2007. Fan experience packages marketed for certain artists
include a ticket of admission, while for others they do not. Fan experiences for
the artist on tour in 2008 did not include tickets, while those for the artist
on tour in 2007 did. Revenues related to tours of performing artists are
dependent upon tour schedules, the popularity of the artist(s) on tour, and
whether the tour(s) are domestic or international. There was one artist touring
during the three months ended June 30, 2008 and a different artist touring
during the second quarter of 2007. Gross Profit from celebrity services for the
three months ended June 30, 2008 and 2007 was approximately $286,000 and
$311,500 respectively. As a result of the higher sales of Company owned
products, gross profit from Company owned product sales for the three months
ended June 30, 2008 was approximately $54,500, $48,900 more than in 2007.

Operating Expenses. Total operating expenses for the three months ended June 30,
2008 were $1,301,700 compared to $746,200 in 2007, an increase of $555,500.

Sales, general and administrative ("SG&A") expenses for the three months ended
June 30, 2008 were $1,129,500, compared to $650,500 for the three months ended
June 30, 2007. The increase of $479,000 in SG&A costs includes increases in
payroll and related costs of $43,400, share based compensation of $114,000,
professional fees, principally related to business development, of $352,100, and
shipping and postage of $3,200 offset by decreases in credit card commissions of
$18,300, travel of $2,000, and tour expenses of $5,300. The credit card
commissions and postage and shipping decreases are principally attributable to
lower levels of tours of performing artists, both current and those to begin
after the end of the quarter.

Costs associated with planning, maintaining and operating our web sites for the
three months ended June 30, 2008 increased by $76,500 from 2007. This increase
is due primarily to increases in payroll and related costs of $75,200,
consulting of $7,800, and computer costs of $6,000 offset by a decrease in
depreciation of $12,500.

Interest expense. Interest expense was $27,000 for the three months ended June
30, 2008, $25,000 greater than in the comparable 2007 period. This increase is
due to $14,000 of amortization of debt discount and higher levels of borrowing
in 2008.

Net Loss. The Company realized a net loss for the three months ended June 30,
2008 of $963,500 compared to a net loss of $417,200 for the three months ended
June 30, 2007. Losses for both years represent less than $.01 per share.

Inflation. The Company believes that inflation has not had a material effect on
its results of operations.

Six months ended June 30, 2008 to six months ended June 30, 2007

The following discussion compares the Company's results of operations for the
six months ended June 30, 2008 with those for the six months ended June 30,
2007. The Company's financial statements and notes thereto included elsewhere in
this quarterly report contain detailed information that should be referred to in
conjunction with the following discussion.

Revenues. For the six months ended June 30, 2008, revenues were $979,400, 89% of
which was attributable to sales of fan club memberships, merchandise, and fan
experiences related to tours of performing artists. Sales of the Company's own
product and fees from buyers and sellers represented 8% of revenues. Gross sales
of the Company's own product were $81,400. Fan experience, fan club membership
and related merchandise sales revenues were $872,300. Management anticipates
increases from fan club memberships, merchandise, and fan experiences from
tours, products and services related to several other performing artists during
2008. Performing artists typically do not announce tour plans until two to four
months in advance of the first show. Several performing artists represented by
the Company have announced tours that are scheduled to begin during the third
quarter of 2008. In addition,


                                     - 19 -


several celebrities represented by the Company have announced events for the
third and fourth quarters of 2008. Some of these tours are expected to continue
into 2009.

The Company's revenues for the six months ended June 30, 2008 represent a
decrease of approximately $332,900 from the same period in 2007 when revenues
were $1,312,400. Fan experience packages marketed for certain artists include a
ticket of admission, while for others they do not. Fan experiences for the
artist(s) on tour in 2008 did not include tickets, while those for the artist(s)
on tour in 2007 did. For the six months ended June 30, 2007, sales of the
Company's product were $83,000 or 6% of gross sales, fan club membership and
related merchandise sales revenues were $1,172,500, 89% of gross revenues, and
sports marketing revenues were $35,800, or 3% of gross revenues.

The main reasons for the decrease in revenues was a $300,200 decrease related to
the tours of performing artists and lower revenues related to sports marketing
services of $35,800 from the same period in 2007. Revenues related to tours of
performing artists are dependent upon tour schedules, the popularity of the
artist(s) on tour, and whether the tour(s) are domestic or international. There
was one artist touring during the six months ended June 30, 2008 and a different
artist touring during the comparable period in 2007. Gross profit from celebrity
services for the six months ended June 30, 2008 and 2007 was approximately
$437,400 and $495,200 respectively.

Operating Expenses. Total operating expenses for the six months ended June 30,
2008 were $2,330,600 compared to $1,944,600 in 2007, an increase of $386,000.

Sales, general and administrative ("SG&A") expenses for the six months ended
June 30, 2008 were $2,070,200, compared to $1,750,600 for the six months ended
June 30, 2007. The increase of $319,600 in SG&A costs includes increases in
professional fees, principally related to business development, of $215,000 and
share based compensation of $227,000, offset by decreases in payroll and related
costs of $21,600, credit card commissions of $32,400, travel of $2,300, tour
expenses of $12,600, and shipping and postage of $9,000.

Costs associated with planning, maintaining and operating our web sites for the
six months ended June 30, 2008 increased by $66,400 from 2007. This increase is
due primarily to increases in computer costs of $15,100 and payroll and related
costs of $74,500 offset by a $21,500 decrease in depreciation.

Interest expense. Interest expense was $27,100 for the six months ended June 30,
2008, $22,800 greater than in the comparable 2007 period. This increase is due
to $14,000 of amortization of debt discount and higher levels of borrowing in
2008.

Net Loss. The Company realized a net loss for the six months ended June 30, 2008
of $1,824,700 compared to a net loss of $1,334,400 for the six months ended June
30, 2007. Losses for both years represent $.01 per share.

Inflation. The Company believes that inflation has not had a material effect on
its results of operations.

Assets

At June 30, 2008, total assets of the Company were $1,964,000 compared to
$1,771,000 at December 31, 2007.

Operating Cash Flows

A summarized reconciliation of the Company's net losses to cash used in
operating activities for the six months ended June 30, 2008 compared to June 30,
2007, is as follows:


                                     - 20 -




                                                                             2008           2007
                                                                             ----           ----
                                                                                  
Net loss                                                                $(1,824,700)    $(1,334,400)
Depreciation and amortization                                                43,300          65,700
Option compensation                                                         227,000              --
Amortization of debt discount                                                14,100              --
Intrinsic value of stock options awarded
in payment of services                                                      864,600         847,600
Net current assets and liabilities associated with advance ticketing         18,800         453,800
Changes in current assets and liabilities                                   (93,600)       (365,900)
                                                                        -----------     -----------
Net cash provided by (used in) operating activities                     $  (750,500)    $  (333,200)
                                                                        ===========     ===========


Working Capital and Liquidity

The Company had cash and cash equivalents of $157,000 at June 30, 2008, compared
to $265,000 at December 31, 2007. The Company had $465,000 of working capital at
June 30, 2008 compared to $923,000 at December 31, 2007. At June 30, 2008
current liabilities were $1,446,000 compared to $762,000 at December 31, 2007.
Current liabilities increased at June 30, 2008 compared to December 31, 2007
primarily due to new short term debt and higher levels of accounts payable and
accrued expenses.

The Company's independent registered public accounting firm has issued a going
concern opinion on the Company's consolidated financial statements for the year
ended December 31, 2007. The Company may need an infusion of additional capital
to fund anticipated operating costs over the next 12 months. Management
anticipates growth in revenues and gross profits for the remainder of 2008 from
its celebrity services products and websites, and similar services to other
entities; including memberships, fan experiences and ticketing, appearances,
website development and hosting, and merchandise sales from both existing and
new clients. In addition, our suite of management tools and patented shipping
calculator solutions for small ecommerce enterprises, and web hosting are
expected to increase revenues and result in higher total gross profit. Subject
to the discussion below, management believes that the Company has sufficient
cash resources to fund operations during the next 12 months. These resources
include call options, expiring on May 9, 2009, for approximately 435,000 shares
of common stock, which, once assigned by the Company, can generate between
$72,000 and $231,000 (based solely upon the 52 week high and low closing prices
of the Company's common stock) of cash. In addition, in April 2008 the Company
entered into a financing agreement for up to $2,500,000 of additional financing
and management is exploring opportunities to monetize its recently issued
patent. However, there can be no assurance that all of the financing will be
received, that assignment of the call options can be concluded on reasonably
acceptable terms, or that the Company will be successful in monetizing its
patent. Finally, management is seeking alternative sources of capital to support
operations.

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

      No discussion is required pursuant to Form 10-Q Instruction to paragraph
305(c).

ITEM 4. CONTROLS AND PROCEDURES

      Evaluation of Disclosure Controls and Procedures

      The Company's management, including the President of the Company and the
Chief Financial Officer of the Company, has evaluated the effectiveness of the
Company's "disclosure controls and


                                     - 21 -


procedures," as such term is defined in Rule 13a-15(e) promulgated under the
Securities Exchange Act of 1934, as amended (the "Exchange Act"). Based upon
this evaluation, the principal executive officer and principal financial officer
concluded that, as of the end of the period covered by this report, the
Company's disclosure controls and procedures were effective, except with respect
to material weaknesses in internal control over financial reporting described
below, for the purpose of ensuring that the information required to be disclosed
in the reports that the Company files or submits under the Exchange Act with the
Securities and Exchange Commission is recorded, processed, summarized and
reported within the time period specified by the Securities and Exchange
Commission's rules and forms, and is accumulated and communicated to the
Company's management, including its principal executive and financial officers,
as appropriate to allow timely decisions regarding required disclosure. There
were no significant changes in the Company's internal controls during the last
fiscal quarter and as of the end of the period covered by this quarterly report
or in other factors that could significantly affect these controls subsequent to
the date of their evaluation, including any corrective actions with regard to
significant deficiencies and material weaknesses.

      Management, with the participation of our principal executive officer and
principal financial officer, is required to evaluate the effectiveness of our
internal controls based on criteria established under the COSO framework, an
integrated framework for evaluation of internal controls issued to identify the
risks and control objectives related to the evaluation of the control
environment by the Committee of Sponsoring Organizations of the Treadway
Commission. Management has concluded that our internal controls over financial
reporting were not effective as of June 30, 2008 due to our inability to perform
sufficient testing of internal controls on financial reporting. A factor for our
internal control deficiencies is the small size of the Company and the lack of a
financial expert on the Audit Committee of the Board of Directors and other
corporate governance controls. As defined by the Public Company Accounting
Oversight Board Auditing Standard No. 2, a material weakness is a significant
control deficiency or a combination of significant control deficiencies that
results in there being more than a remote likelihood that a material
misstatement of the annual or interim financial statements will not be prevented
or detected. Management continues to monitor and assess the controls to ensure
compliance. Please refer to Item 8A(T) of the Company's Annual Report on Form
10-KSB for the fiscal year ended December 31, 2007 for a further description of
this material weakness in internal control over financial reporting.

      Changes in Internal Control Over Financial Reporting

      There was no change in our internal control over financial reporting
during the quarter ended June 30, 2008 that has materially affected, or is
reasonably likely to materially affect, our internal control over financial
reporting.

                           PART II - OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS

      In the normal course of business, the Company periodically becomes
involved in litigation. As of June 30, 2008, in the opinion of management, the
Company had no pending litigation that would have a material adverse effect on
the Company's financial position, results of operations, or cash flows. In
Parshall v. Paid, Inc., Paul L. Parshall filed a lawsuit against the Company in
the Court of Common Pleas of Franklin County, Ohio on October 3, 2006. Mr.
Parshall claims to be the owner of 423,415 shares represented by Stock
Certificate Number 01123. Mr. Parshall was affiliated with a previous transfer
agent of the Company. Mr. Parshall seeks damages equal to the market value of
the shares and for any loss for not recognizing the shares. The Company disputes
Mr. Parshall's claims.

      According to the Company's transfer agent, the Company's stock records
show that Stock Certificate Number 01123 was cancelled on May 15, 1997. The
Company filed a motion to dismiss based on lack of personal jurisdiction through
its Ohio counsel. The Court of Common Pleas granted the Company's motion to
dismiss on November 7, 2007. Mr. Parshall appealed the decision. On June 26,


                                     - 22 -


2008, the Ohio Court of Appeals, Tenth Appellate District, Franklin County,
Ohio, affirmed the lower court's decision to dismiss.

ITEM 1A. RISK FACTORS

      There are no material changes for the risk factors previously disclosed on
Form 10-KSB for the year ended December 31, 2007.

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

      None.

ITEM 3. DEFAULTS UPON SENIOR SECURITIES

      None.

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

      None.

ITEM 5. OTHER INFORMATION

      None.

ITEM 6. EXHIBITS

        31.1  CEO Certification required under Section 302 of Sarbanes-Oxley
              Act of 2002

        31.2  CFO Certification required under Section 302 of Sarbanes-Oxley
              Act of 2002

        32    CEO and CFO Certification required under Section 906 of
              Sarbanes-Oxley Act of 2002


                                     - 23 -


                                   SIGNATURES

      Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                         PAID, INC.
                                         Registrant


Date:   August 11, 2008                  /s/ Gregory Rotman
      --------------------               ---------------------------------------
                                         Gregory Rotman, President


Date:   August 11, 2008                  /s/ Richard Rotman
      --------------------               ---------------------------------------
                                         Richard Rotman, Chief Financial Officer


                                     - 24 -


                                LIST OF EXHIBITS

Exhibit No.   Description
-----------   -----------

    31.1      CEO Certification required under Section 302 of Sarbanes-Oxley Act
              of 2002

    31.2      CFO Certification required under Section 302 of Sarbanes-Oxley Act
              of 2002

    32        CEO and CFO Certification required under Section 906 of
              Sarbanes-Oxley Act of 2002


                                     - 25 -