UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                                    FORM 8-K
                                 CURRENT REPORT

     Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

         Date of Report (Date of earliest event reported): June 11, 2007

                              VERTRUE INCORPORATED

             (Exact name of registrant as specified in its charter)

          Delaware                      0-21527                06-1276882
 (State or other jurisdiction of  (Commission File Number)    (IRS Employer
         incorporation)                                     Identification No.)

       20 Glover Avenue
     Norwalk, Connecticut                                         06850
(Address of principal executive offices)                        (Zip Code)

       Registrant's Telephone Number, Including Area Code: (203) 324-7635



Check the appropriate box below if the Form 8-K is intended to simultaneously
satisfy the filing obligation of the registrant under any of the following
provisions (see General Instructions A.2. below):

[ ]  Written communications pursuant to Rule 425 under the Securities Act
     (17 CFR 230.425)
[X]  Soliciting material pursuant to Rule 14a-12 under the Exchange Act
     (17 CFR 240.14a-12)
[ ]  Pre-commencement communications pursuant to Rule 14d-2(b) under the
     Exchange Act (17 CFR 240.14d-2(b))
[ ]  Pre-commencement communications pursuant to Rule 13e-4(c) under the
     Exchange Act (17 CFR 240.13e-4(c))

================================================================================




Item 2.04.  Triggering Events That Accelerate or Increase a Direct Financial
Obligation or an Obligation under an Off-Balance Sheet Arrangement

     On June 11, 2007,  Vertrue  Incorporated  (the  "Company")  requested  that
LaSalle Bank National  Association,  as trustee (the "Trustee"),  give notice to
each holder of its 9 1/4% Senior Notes due 2014 (the  "Notes")  that the Company
is  voluntarily  calling all of its  outstanding  Notes for full  redemption  in
accordance  with the  terms of the  Indenture  dated as of April  13,  2004,  as
supplemented by the First Supplemental Indenture, dated as of April 28, 2006, by
and among the Company,  the Trustee,  Bargain Networks,  Inc., Lavalife Inc., My
Choice Medical Holdings, Inc., and MemberWorks Canada Corporation, as guarantors
(as  supplemented,  the  "Indenture").  The redemption is  conditioned  upon the
consummation    of   the   merger   (the   "Merger")    contemplated    by   the
previously-announced  merger  agreement  providing  for the  acquisition  of the
Company by the  Company's  management  and an investor  group  consisting of One
Equity Partners, Oak Investment Partners and Rho Ventures.

     The aggregate principal amount of the Notes being redeemed is $150,000,000.
The Notes will be  redeemed on the date of the  consummation  of the Merger (the
"Redemption  Date"), at a redemption price equal to 100% of the principal amount
of the Notes redeemed plus the Applicable  Premium (as defined in the Indenture)
as of, and accrued but unpaid interest to, the Redemption Date (the  "Redemption
Price").  From and after the Redemption Date, the Notes will no longer be deemed
outstanding  and all rights with  respect  thereto  will cease,  except only the
right of the holders thereof to receive the Redemption Price.

     A press release issued by the Company announcing the redemption is filed as
Exhibit 99.2 to this report and is incorporated herein by reference.

Item 8.01   Other Events

     See Item 2.04 above.

Item 9.01   Financial Statements and Exhibits.

(d) Exhibits.

No.          Description.

99.1         Notice of Redemption dated June 11, 2007, to the holders of the
             Company's 9 1/4%  Senior Notes due 2014.

99.2         Press Release dated June 11, 2007



                                   SIGNATURES

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                                    VERTRUE INCORPORATED
Date: June 12, 2007
                                    By:    /s/ Gary A. Johnson
                                           -----------------------------
                                           Name:  Gary A. Johnson
                                           Title: President and Chief Executive
                                                  Officer





                                  EXHIBIT INDEX

Exhibit
Number           Description
-------          -----------

 99.1            Notice of Redemption dated June 11, 2007, to the holders of the
                 Company's 9 1/4% Senior Notes due 2014.

 99.2            Press Release dated June 11, 2007