UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                    FORM 8-K

                                 CURRENT REPORT

     Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934


                                   May 8, 2007
                                 --------------
                                 Date of Report
                        (Date of earliest event reported)


                              VERTRUE INCORPORATED
                              --------------------
             (Exact name of registrant as specified in its charter)



     DELAWARE                           0-21527                 06-1276882
------------------------           ------------------        -------------------
(State or other jurisdiction of   (Commission File Number)   (I.R.S. Employer
  incorporation or organization)                             Identification No.)


                                20 Glover Avenue
                           Norwalk, Connecticut 06850
                           --------------------------
                    (Address of principal executive offices,
                               including zip code)


                                 (203) 324-7635
                      -------------------------------
                         (Registrant's telephone number,
                              including area code)



Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions (see General Instruction A.2 below):

|_|  Written  communications  pursuant to Rule 425 under the  Securities Act (17
     CFR 230.425)

|X|  Soliciting  material pursuant to Rule 14a-12 under the Exchange Act (17 CFR
     240.14a-12)

|_|  Pre-commencement   communications  pursuant  to  Rule  14d-2(b)  under  the
     Exchange Act (17 CFR 240.14d-2(b))

|_|  Pre-commencement   communications  pursuant  to  Rule  13e-4(c)  under  the
     Exchange Act (17 CFR 240.13e-4(c))




Item 2.02. Results of Operations and Financial Condition.

On May 8, 2007, Vertrue  Incorporated (the "Registrant")  issued a press release
announcing its fiscal 2007 third quarter  results,  a copy of which is furnished
hereto as Exhibit 99.1 and is incorporated by reference herein in its entirety.

The information  furnished  pursuant to this Item 2.02,  including Exhibit 99.1,
shall not be  deemed  "filed"  for  purposes  of  Section  18 of the  Securities
Exchange Act of 1934 (the Exchange Act) or otherwise  subject to the liabilities
under that Section and shall not be deemed to be  incorporated by reference into
any filing of the  Registrant  under the  Securities Act of 1933 or the Exchange
Act.

Item 9.01. Financial Statements, Pro Forma Financial Statements and Exhibits.

(d) Exhibits:
    99.1   Press release dated May 8, 2007.


                                       1


                                   SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended,
the Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.




                                VERTRUE INCORPORATED
                                (Registrant)


Date:  May 8, 2007
                                By: /s/ Gary A. Johnson
                                    -----------------------------------
                                    NAME: Gary A. Johnson
                                    TITLE: President and Chief Executive Officer


                                       2


                                INDEX TO EXHIBITS


No.      Description
---      -----------

99.1     Press release dated May 8, 2007.


                                       3