Form 4
Form 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, DC 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person*
White, Jeffrey D.		 2. Issuer Name and Ticker or Trading Symbol
The Boston Beer Company, Inc.   (SAM)

6. Relationship of Reporting Person(s) to Issuer

(Check all applicable)      

___ Director                            ___ 10% Owner
_X_ Officer (give title below)   ___ Other (specify below)
Chief Operating Officer
(Last)             (First)            (Middle)

c/o The Boston Beer Company, Inc.
75 Arlington Street 		3. I.R.S. Identification Number of Reporting Person, if an entity
(voluntary)

4. Statement for Month/Day/Year

01/01/2003
(Street)

Boston, MA 02116		 5. If Amendment, Date of Original (Month/Day/Year)

  		7. Individual or Joint/Group Filing
(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)             (State)             (Zip) Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security
(Instr. 3) 		2. Transaction Date
(Month/Day/Year)		 2A. Deemed Execution
Date, if any
(Month/Day/Year)		 3. Transaction
Code
(Instr. 8)		 4. Securities Acquired (A)
or Disposed of (D)
(Instr. 3, 4 and 5)		 5. Amount of Securities
Beneficially Owned
Following Reported
Transactions
(Instr. 3 and 4)		 6. Ownership Form:
Direct (D)
or Indirect (I)
(Instr. 4)		 7. Nature of Indirect
Beneficial Ownership
(Instr. 4)
Code V Amount (A)
or
(D)		 Price
Class A Common               0    
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
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 (Over)
SEC 1474 (9-02)
FORM 4 (continued)
 Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities) 		 
1.
Title of Derivative Security
(Instr.3)		 2.
Conversion or
Exercise
Price of
Derivative
Security		 3.
Transaction
Date
(Month/
Day/Year)		 3A.
Deemed Execution
Date, if any
(Month/
Day/Year)		 4.
Transaction Code
(Instr. 8)		 5.
Number of Derivative
Securities
Acquired (A) or Disposed of (D)
(Instr.3,4
and 5)
 6.
Date Exercisable
and Expiration Date
(Month/Day/Year)		 7.
Title and Amount of
Underlying Securities
(Instr. 3 and 4)		 8.
Price of
Derivative
Security
(Instr. 5)		 9.
Number of
Derivative
Securities
Beneficially
Owned Following Reported Transaction(s)
(Instr. 4)		 10.
Ownership
Form of
Derivative
Security:
Direct (D) or Indirect (I)
(Instr. 4)		 11.
Nature of
Indirect
Beneficial
Ownership
(Instr. 4)
Code V (A) (D) Date
Exercisable		 Expiration
Date		 Title Amount
or
Number
of Shares
Stock Option (Right to Buy) 14.47 01/01/2003   A   2,000   01/01/2004 03/02/2008 Class A Common 2,000 14.47 2,000 D  
Stock Option (Right to Buy) 16.64 01/01/2003   A   2,000   01/01/2005 03/02/2008 Class A Common 2,000 16.64 2,000 D  
Stock Option (Right to Buy) 18.81 01/01/2003   A   2,000   01/01/2006 03/02/2008 Class A Common 2,000 18.81 2,000 D  
Stock Option (Right to Buy) 20.98 01/01/2003   A   2,000   01/01/2007 03/02/2008 Class A Common 2,000 20.98 2,000 D  
Stock Option (Right to Buy) 20.98 01/01/2003   A   2,000   01/01/2008 03/02/2008 Class A Common 2,000 20.98 2,000 D  
Stock OPtion (Right to Buy) 14.47 01/01/2003   A   15,000     Note 1 12/31/2012 Class A Common 15,000 14.47 15,000 D  
Explanation of Responses:

Note 1: Of these 15,000 option shares, 3,000 will vest on 1/1/2004; 3,000 will vest on 1/1/2005; 3,000 will vest on 1/1/2006; 3,000 will vest on 1/1/2007; and 3,000 will vest on 1/1/2008.
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations.
See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).		 /s/ Jeffrey D. White
**Signature of Reporting Person
Jeffrey D. White 		01/03/2003 
Date
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