FILE NO 1-9945

 

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON DC 20549

 


 

FORM 6-K

 

REPORT OF FOREIGN ISSUER

 

Pursuant to Rule 13a-16 or 15d-16 of
the Securities Exchange Act of 1934

 

For the month of February 2006

 

National Australia Bank Limited

ACN 004 044 937

(Registrant’s Name)

 

Level 24
500 Bourke Street
MELBOURNE VICTORIA 3000
AUSTRALIA

 

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

 

Form 20-F

 

ý

Form 40-F

 

o

 

Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

 

Yes

 

o

No

 

ý

 

If “Yes” is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b): 82

 

 



 

 

Corporate Affairs Australia
800 Bourke Street, Docklands
Victoria 3008 Australia

 

 

 

 

 

 

News Release

 

 

 

 

 

Monday, 13 February 2006

 

NAB’s updated logo reflects broader strategy

 

National Australia Bank Executive Director and CEO Australia, Ahmed Fahour, today said the bank’s refreshed logo reinforces continuing changes being made by the organisation to support the needs and aspirations of our customers.

 

The new logo comprises a modernised red star situated on a black background over a bold, lower case ‘nab’, to replace the word ‘National’.

 

Executive General Manager Strategy and Marketing Greg Sutherland said: “We are still National Australia Bank and our brand is NAB. Referring to ourselves as ‘NAB’, rather than ‘the National’, is simply in line with the way customers have always referred to us.

 

“The updated visual identity places greater emphasis on the star and the use of lower case ‘nab’ in the logo is designed to support the contemporary development of our business. We are about being less institutional, and more relevant for our customers and the communities in which they live.”

 

Mr Fahour said: “Over the last year we have launched popular, customer-focused products and streamlined processes to make ourselves more responsive. We are reinvesting heavily in the business and in staff training.

 

“Already, we have seen an increase in customer satisfaction and marketshare. Our updated logo complements real improvements in the business.

 

“This is not a revolutionary change in our visual identity and implementation will be phased. We are not changing our collateral overnight and most stationery and marketing material will be updated as existing stocks run down. Signage in branches will mainly be installed in line with our current refurbishment program.”

 

Brand information:

 

                       The legal entity is still National Australia Bank Limited.

                       Our brand names are National Australia Bank, and NAB.

                       NAB can be pronounced nab (as in cab) or N-A-B.

 

For further information, please contact:

 

Geoff Lynch

Head of Media Relations Australia

National Australia Bank Limited

T    (03) 8634 1564

M   0405 319 819

 

National Australia Bank Limited ABN 12 004 044 937

 

2



 

 

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Reigniting the Organisation

 

Media Luncheon

 

Monday 13th February 2006

 

[LOGO]

 



 

4 pillars to our rebuild plan

 

Reignite the

 

Become Cost

 

Rebuild Critical

 

Manage the

 

Organisation

 

Competitive

 

Infrastructure

 

Business Units

 

 

 

 

 

 

 

 

 

    People

 

    Cost growth, after investments, less than inflation

 

    $1.8b over 3 years

 

    Business and Private Banking

 

    Innovation

 

 

 

 

 

    Retail Banking

 

    Service

 

 

 

 

 

    Wealth Management

 

    Brand

 

 

 

 

 

    Asia

 

 

To be truly competitive in 2008

 

1



 

Brand and people are related

 

Beliefs

 

Behaviours

 

Brand

 

2



 

Defining who we are

 

We help our
customers fulfil
their aspirations

 

We build relationships with our
customers by listening and
understanding them and sharing our
experience and advice

 

We deliver on our promises

 

We are real and open

 

We make it easy

 

We back our customers

 

 

 

 

 

 

 

    quality service

 

    personable

 

    simple

 

    deliver insight

    product knowledge

 

    straight forward

 

    fast

 

    think ahead / open doors

    accountable

 

    take time to explain

 

    accessible

 

    collaborate and build trust

    follow through

 

 

 

    flexible

 

 

 

3



 

Several metrics to judge progress

 

People

 

Customers

 

Organisation

 

(Examples)

 

(Examples)

 

(Examples)

 

 

 

 

 

 

 

    Satisfaction

 

    Satisfaction

 

    Innovation

 

    Culture

 

    Market share

 

    Speed

 

    Rewards

 

    Cross-sell

 

    Quality

 

 

 

    Complaints

 

 

 

 

“Happy staff à Happy customers à Happy shareholders”

John Stewart

 

4



 

Progress – culture

 

System is freeing up

             More open about issues and less bureaucratic

 

Goal focussed

             Sense of urgency to achieve

             Targets being hit

 

Leaders are demonstrating the Corporate Principles

             Visible & embedded

 

5



 

Progress – EBA

 

In principle agreement reached

 

Innovative deal

             Long term wealth creation

             Employee ownership through shares

 

Support our cultural transformation

             Flexibility for our people and businesses

             Simplify - one EBA for Region

             Reward for performance

             Reduce bureaucracy through reduction of grades

 

Commitment to diversity within our workplace

             ‘Family Friendly’

             Flexible hours

 

6



 

Progress – customer experience

 

Main Financial Institution Satisfaction – NAB Personal

 

[CHART]

 

Source: Roy Morgan Research, Population aged 14+, 6 month moving average

 

Definition: Customer Satisfaction refers to the proportion of each financial institutions’ customers ( ie those holding at least a Deposit / Transaction account) that are either ‘Very Satisfied’ or ‘Fairly Satisfied’ with their overall relationship with that financial institution. Customers who have relationships with multiple brands within a Financial Institution group are regarded as a customer of each brand.

 

7



 

Market share over last 12 months

 

 

 

Market Share

 

 

 

 

 

Sep-04

 

Mar-05

 

Sep-05

 

Dec-05

 

 

 

BANKING

 

 

 

 

 

 

 

 

 

 

 

Total Lending

 

18.5

%

18.7

%

19.2

%

19.3

%

üüü

 

Business Lending

 

21.6

%

22.9

%

24.3

%

24.3

%

üüü

 

Housing

 

16.5

%

16.6

%

16.7

%

16.6

%

üü

 

Cards

 

16.7

%

16.3

%

15.4

%

15.5

%

 

Total Deposits

 

19.1

%

18.7

%

18.7

%

18.8

%

ü

 

Household Deposits

 

13.4

%

13.3

%

13.3

%

13.5

%

üü

 

Wealth Management

 

 

 

 

 

 

 

 

 

 

 

Australian Retail

 

12.8

%

12.8

%

12.7

%

TBD

 

ü

 

Total Risk Insurance

 

13.7

%

13.5

%

13.9

%*

TBD

 

üü

 

 

Source: APRA, Dexx&R, Plan for Life

 


*Note estimated data from June period

 

8



 

Business and Private Bank

 

People and distribution leadership

             e.g. Go national

 

Service / Process Innovation

             e.g. Fast loan approvals

 

Market development

             e.g. Education / Health

 

9



 

Retail Bank

 

Development of our local leadership

             e.g. 70 local markets

 

Product Innovation

             e.g. iSaver

 

Branch revitalisation

             e.g. Customer First

 

10



 

Wealth Management

 

Revitalise the MLC brand

             People and marketing programs

 

Enhanced customer proposition

             Customer service

             Adviser / broker proposition

             Integrating banking and wealth

 

New market development

             Superannuation flows

             Manager of Manager innovation

 

11



 

Updating our identity

 

Australian Head Office

 

[LOGO]

 

 

 

Retail / Business and Private

 

Wealth Management

 

 

 

[LOGO]

 

[LOGO]

 

12



 

[GRAPHIC]

 

13



 

[GRAPHIC]

 

14



 

SIGNATURE PAGE

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorised.

 

 

 

 

NATIONAL AUSTRALIA BANK LIMITED

 

 

 

 

 

 

 

 

Signature:

/s/ Brendan T Case

 

Date: 15 February 2006

 

Name: Brendan T Case

 

 

Title: Associate Company Secretary