+--------+
| FORM 4 |                       U.S. SECURITIES AND EXCHANGE COMMISSION
+--------+                               WASHINGTON, D.C. 20549
[_] Check this box if
    no longer subject         STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
    to Section 16.
    Form 4 or Form 5       Filed pursuant to Section 16(a) of the Securities
    obligations may           Exchange Act of 1934, Section 17(a) of the
    continue. See            Public Utility Holding Company Act of 1935 or
    Instruction 1(b).      Section 30(f) of the Investment Company Act of 1940

(Print or Type Responses)

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1.  Name and Address of Reporting Person

    RUSH                           JEFFREY                           L.
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        (Last)                      (First)                        (Middle)

    250 PARK AVENUE SOUTH/SUITE 200
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                                   (Street)

    WINTER PARK                        FL                            32789
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        (City)                      (State)                           (Zip)


2.  Issuer Name and Ticker or Trading Symbol  INTERNATIONAL ASSETS HOLDING
                                              ----------------------------------
    CORPORATION --IAAC
    ------------------

3.  IRS or Social Security Number of Reporting Person, (Voluntary)

    --------------

4.  Statement for Month/Year JULY, 2001
                             ---------------------------------------------------

5.  If Amendment, Date of Original (Month/Year)
                                               ---------------------------------


6.  Relationship of Reporting Person to Issuer (Check all applicable)


    [X] Director    [_] Officer             [_] 10% Owner    [_] Other
                        (give title below)                       (specify below)

    ----------------------------------------------------------------

7.  Individual or Joint/Group Filing (Check Applicable Line)

    [X]  Form filed by One Reporting Person
    [_]  Form filed by More than One Reporting Person



Table I--Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned



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1. Title              2. Trans-  3. Trans-       4. Securities Acquired (A)        5. Amount of         6. Owner-     7. Nature
   of                    action     action          or Disposed of (D)                Securities           ship          of In-
   Security              Date       Code            (Instr. 3, 4 and 5)               Beneficially         Form:         direct
   (Instr. 3)            (Month/    (Instr. 8)                                        Owned at             Direct        Bene-
                         Day/    -----------------------------------------------      End of               (D) or        ficial
                         Year)                                                        Month                Indirect      Owner-
                                  Code       V   Amount        (A) or    Price        (Instr. 3 and 4)     (I)           ship
                                                               (D)                                         (Instr. 4)    (Instr. 4)
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INTERNATIONAL ASSETS
HOLDING CORPORATION
COMMON                 07/18/01  A               1250          A          2.91        42,059               D
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Reminder: Report on a separate line for each class of securities beneficially
owned directly or indirectly



FORM 4 (continued)

Table II--Derivative Securities Acquired, Disposed of, or Beneficially Owned
         (e.g., puts, calls, warrants, options, convertible securities)



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 1. Title of Derivative            2. Conver-          3. Trans-           4. Transac-            5. Number of Deriv-
    Security (Instr. 3)               sion or             action              tion Code              ative Securities
                                      Exercise            Date                (Instr. 8)             Acquired (A) or
                                      Price of            (Month/                                    Disposed of (D)
                                      Deriv-              Day/                                       (Instr. 3, 4, and 5)
                                      ative               Year)
                                      Security

                                                                           ---------------------------------------------------
                                                                           Code      V                 (A)         (D)

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International
Assets Holding
Corp. Option
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International
Assets Holding
Corp. Options
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                              6. Date Exer-     7. Title and Amount of       8. Price    9. Number       10. Owner-    11. Na-
                                 cisable and       Underlying Securities        of          of Deriv-        ship          ture
                                 Expiration        (Instr. 3 and 4)             Deriv-      ative            Form          of In-
                                 Date                                           ative       Secur-           of De-        direct
                                 (Month/Day/                                    Secur-      ities            rivative      Bene-
                                 Year)                                          ity         Bene-            Security      ficial
                                                                                (Instr.     ficially         Direct        Owner-
                               --------------------------------------------     5)          Owned            (D) or        ship
                               Date     Expira-              Amount or                      at End           In-           (Instr.
                               Exer-    tion         Title   Number of                      of               direct        4)
                               cisable  Date                 Shares                         Month            (I)
                                                                                            (Instr. 4)       (Instr. 4)
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International
Assets Holding
Corp. Option                  03/09/02  03/09/06     Common  7,500           3.125       7,500            D
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International
Assets Holding
Corp. Options                 06/04/00  06/04/09     Common 10,900           6.651      18,400            D
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Explanation of Responses: Stock received pursuant to compensation plan.

/S/ JEFFREY L. RUSH                                     08/06/01
-----------------------------------                 -----------------
  **Signature of Reporting Person                         Date

** Intentional misstatements or omissions of facts constitute Federal Criminal



          Violations.
          See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

   Note: File three copies of this Form, one of which must be manually signed.
         If space provided is insufficient, see Instruction 6 for procedure.